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EDITORIAL_

STORYTELLING

Stories behind project management

Published by_ Reverse Sports; All Access

A RACE

OF DREAMS

Estoril 500 Angotruck

About brave minds overcoming challenges in the fiercest arena they had ever met.

"UFO SIGHTED IN MEXICO TURNED OUT  TO BE A GADGET  DRIVEN BY A MEXICAN DWARF" 

Diario de Noticias / Jornal de Noticias

Behind the creation of a daily collectible commemorating 100 years of Portuguese History.

One fine afternoon, while wrapping up the last project before vacation (so we thought), we had an interesting offer: to be the official partners of Estoril 500 Angotruck. The “Le Mans style” endurance race in Portugal, in one of the most mythical tracks in Europe. It sounded like the perfect opportunity for a start-up. We were not wrong about it. What we didn't know was that inside a big challenge, a bigger one was about to come up.

He made us an offer we couldn't refuse. Telling 100 years of History with the news that stayed out of the spotlight. The source was "Diário de Notícias". A newspaper founded in 1864, and the most prestigious of the national press. We were to create the collectibles for the Centenary Celebration of the Republic. "The stories never told by History" were distributed daily over 30 issues. A project that no hundred years will make me forget.

© by Teresa Filipe Lopes

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