01 SKILLS
WHAT I CAN DO FOR YOUR BRAND
_STRATEGY
BRANDING STRATEGY
95%
STRATEGIC NARRATIVE
95%
CREATIVE STRATEGY & IDEATION
95%
COPY STRATEGY
85%
CONTENT STRATEGY
80%
_WRITING
CREATIVE WRITING
95%
ATL / CONCEPTUAL
85%
BTL / LONG COPY
85%
MKT / COLLATERAL
70%
DIGITAL & MICROCOPY
50%
SOCIAL MEDIA
60%
_SOFTWARE
ADOBE CREATIVE SUITE 2023
MICROSOFT OFFICE
CMS: WIX, WORDPRESS & WEEBLY
85%
95%
90%
02 Experience
2024
SENIOR BRAND CONSULTANT
[BRANDING | STRATEGY & CREATIVE]
Client Side: Entelechy Academy, QDooz; Lotovatte;
Malpique Group; HeavenSake – PT / UK
Agency Side: Path Design; Don’t Cry Wolf; Kubi Kalloo, Hobs - UK
FTC
HEAD OF BRAND
& creative
Highlights: Having as much pleasure working on projects for established international brands as I have working with start-ups:
- Messaging strategy and verbalisation supporting the migration of one of the world’s leading tobacco brands affecting 120 countries; - - Halo brand strategy for a leading FMCG brand, retailing in over 90 countries and featuring in 50 coffee schools around the world)
- Ethical brand for the 1st UNICEF Lottery in the world, and 1st online charity lottery in Norway;
- Core Branding for UK’s 1st CPD-Accredited Qualities and Soft Skills development platform, endorsed by PMOs, UCAS and TotalJobs).
2017
HEAD OF BRAND
MAGIKVANILLA.com
Ericeira, PT
2016
BRAND STRATEGIST
/ COPY LEAD
SECRETSALES.com
London, UK
STRATEGIC COPYWRITER / BRAND CONSULTANT
Free2Learn (Group)
London, UK
2014
SENIOR COPYWRITER / CONTENT PLANNER
Main clients: The Metropolist; Overstock Art – Art Corner ; ArtistsBe; KWSecurity; Chambers Institute Australia
Cardiff & London, UK
2014 - 2015
CREATIVE LEAD (COPY) / SENIOR BRAND CONSULTANT
MAGNA TRUST, Securities & Investment Services,
London, UK & Athens, GR
Fun Fact: Moving from the London offices to Athens to hire and lead a team for the rebranding and diversification into new segments. The catch? Working a financial brand during the Grexit threat, and under Capital Controls. Challenge accepted.
2013
TEAM LEADER / TRAINER
WESSER, Ltd.
Warminster, England & Cardiff, Wales
2012
FOUNDER & GENERAL MANAGER
Marley’s Guest House & Surf School
Ericeira, PT
Fun Fact: It started as a briefing for experience packs online, and escalated to a business plan. From consultants we became providers, and the client became a partner offering the 1st holiday package of its kind. Austria, Germany and Switzerland were quickly followed by Poland, Denmark, Sweden, Finland, UK & Ireland. In less than 6 months we hosted guests from 41 countries and razed down 17 direct competitors.
2008 - 2010
SENIOR COPYWRITER
Freelancer for Advertising & Press
Lisbon, PT
2010 - 2012
SENIOR CREATIVE
& BRANDING STRATEGIST
All Access, Branding & Networking
Lisbon, PT
Fun Fact: After an "unexpected" success, I've built the brand and structure that ignited the 1st All-Female team in 1000cc in the history of the FIM Endurance World Championship. This attracted some of the best female riders in the world to race among men; and partners who designed the first 100% biofuel for high-performance approved by the Federation. On the last race, the girls reached World’s Top 10 in – wait for it – Qatar.
2006 - 2008
SENIOR COPYWRITER,
CREATIVE STRATEGIST
Santa Fé, Branding & Advertising
Lisbon, PT
2005 – 2006
COPYWRITER / CREATIVE STRATEGIST
BUS Consulting, Design & Advertising (Zenki Group)
Sintra, PT
Fun Fact: On my first propaganda experience, I’ve developed the concept and creative assets for a political campaign that broke 30 years’ dominance of its opponent. It was the 1st right wing Mayor being elected by majority communists, since their great revolution in 1974.
2001 – 2004
ART DIRECTOR /
CONCEPTUAL COPYWRITER
Duplicidade, Advertising Agency
Lisboa, PT
2004 - 2006
CREATIVE CONSULTANT
Zenki, Marketing Networks
Sintra, PT
Fun Fact: Co-Created the first Intuitive Orientation System (including all assets) applied to a hospital serving 340,000 inhabitants in Portugal
2000 – 2001
Art Director / Conceptualiser
Tequila\TBWA, Advertising Agency
Lisbon, PT
1997 – 1999
CINEMA PRODUCER
Gillon Productions
Lisbon, PT
Fun Fact: During my studies, Cinema was such a passion that nearly stole me from Advertising. Eventually, it became a plus on the Agency side, allowing me to easily visualise advertising film, and helping the flow between creative, production and media departments.
