Creative Concept | Content Creation
The credit card that scores
straight into your wallet.
A TTL campaign for the launch of Benfica Football Club's credit card in partnership with Caixa Geral de Depósitos bank. Along with other benefits, this card pays up to 2€ per each Benfica goal into the user's account.
The creative concept was built around the idea that you can feel goals straight in your wallet.
The second headline "Everytime Benfica scores, is 'cash on hand'" uses the expression that also plays with the bank's name "Caixa", reinforcing the association between two strong brands.
The campaign included TV, print, outdoor and collateral.
The creative concept was built around
can feel goals straight
in your wallet.
VOICE OVER: Earn up to 2€ for every goal Benfica scores. Being a club member or a supporter, you can also win tickets and be free from the annual fee by using Benfica credit card.
RUI COSTA (BENFICA PLAYER) "Now you can also feel our scores in your wallet. Request your card now and cheer even more for our goals."