_BRAND & CREATIVE

CONSULTANT>

01 SKILLS

WHAT I CAN DO FOR YOUR BRAND

_STRATEGY

BRANDING STRATEGY

STRATEGIC NARRATIVE 

CREATIVE STRATEGY & IDEATION

COPY STRATEGY

CONTENT STRATEGY

_WRITING

CREATIVE WRITING

ATL / CONCEPTUAL

BTL / LONG COPY

MKT / COLLATERAL 

DIGITAL & MICROCOPY 

SOCIAL MEDIA

_SOFTWARE

ADOBE CREATIVE SUITE 2020

MICROSOFT OFFICE 

CMS: WIX, WORDPRESS & WEEBLY

 

02 Experience

2020

 SENIOR BRAND CONSULTANT
[BRANDING | STRATEGY & CREATIVE]

Client Side: QDooz; Lotovatte; Malpique Group; HeavenSake – PT / UK

Agency Side: Path Design; Don’t Cry Wolf; Kubi Kalloo, Hobs - UK 

FTC

HEAD OF BRAND

Highlights: Having as much pleasure working on projects for established international brands as I have working with start-ups:

- Messaging strategy and verbalisation supporting the migration of one of the world’s leading tobacco brands affecting 120 countries; - Halo brand strategy for a leading FMCG brand, retailing in over 90 countries and featuring in 50 coffee schools around the world) 

- Ethical brand for the 1st UNICEF Lottery in the world, and 1st online charity lottery in Norway;

- Core Branding for UK’s 1st CPD-Accredited Qualities and Soft Skills development platform, endorsed by PMOs, UCAS and TotalJobs).

2017

HEAD OF BRAND

MAGIKVANILLA.com

Ericeira, PT

2016

BRAND STRATEGIST
/ COPY LEAD

SECRETSALES.com

London, UK

STRATEGIC COPYWRITER / BRAND CONSULTANT

Free2Learn (Group)

London, UK

2014

SENIOR COPYWRITER / CONTENT PLANNER

Main clients: The Metropolist; Overstock Art – Art Corner ; ArtistsBe; KWSecurity; Chambers Institute Australia

Cardiff & London, UK

2014 - 2015

CREATIVE LEAD (COPY) / SENIOR BRAND CONSULTANT

MAGNA TRUST, Securities & Investment Services,

London, UK & Athens, GR

Fun Fact: Moving from the London offices to Athens to hire and lead a team for the rebranding and diversification into new segments. The catch? Working a financial brand during the Grexit threat, and under Capital Controls. Challenge accepted.

2013

TEAM LEADER / TRAINER

WESSER, Ltd.

Warminster, England & Cardiff, Wales

2012

FOUNDER & GENERAL MANAGER

Marley’s Guest House & Surf School

Ericeira, PT

Fun Fact: It started as a briefing for experience packs online, and escalated to a business plan. From consultants we became providers, and the client became a partner offering the 1st holiday package of its kind. Austria, Germany and Switzerland were quickly followed by Poland, Denmark, Sweden, Finland, UK & Ireland. In less than 6 months we hosted guests from 41 countries and razed down 17 direct competitors.

2008 - 2010

SENIOR COPYWRITER

Freelancer for Advertising & Press

Lisbon, PT

2010 - 2012

SENIOR CREATIVE
& BRANDING STRATEGIST

All Access, Branding & Networking

Lisbon, PT

Fun Fact:  After an "unexpected" success, I've built the brand and structure that ignited the 1st All-Female team in 1000cc in the history of the FIM Endurance World Championship. This attracted some of the best female riders in the world to race among men; and partners who designed the first 100% biofuel for high-performance approved by the Federation. On the last race, the girls reached World’s Top 10 in – wait for it – Qatar.

2006 - 2008

SENIOR COPYWRITER,
CREATIVE STRATEGIST

Santa Fé, Branding & Advertising

Lisbon, PT

2005 – 2006

COPYWRITER / CREATIVE STRATEGIST

BUS Consulting, Design & Advertising (Zenki Group)

Sintra, PT

Fun Fact: On my first propaganda experience, I’ve developed the concept and creative assets for a political campaign that broke 30 years’ dominance of its opponent. It was the 1st right wing Mayor being elected by majority communists, since their great revolution in 1974.

2001 – 2004

ART DIRECTOR /
CONCEPTUAL COPYWRITER

Duplicidade, Advertising Agency

Lisboa, PT

2004 - 2006

CREATIVE CONSULTANT

Zenki, Marketing Networks

Sintra, PT

Fun Fact:  Co-Created the first Intuitive Orientation System (including all assets) applied to a hospital serving  340,000 inhabitants in Portugal

2000 – 2001

Art Director / Conceptualiser

Tequila\TBWA, Advertising Agency

Lisbon, PT

1997 – 1999

CINEMA PRODUCER

Gillon Productions

Lisbon, PT

Fun Fact: During my studies, Cinema was such a passion that nearly stole me from Advertising. Eventually, it became a plus on the Agency side, allowing me to easily visualise advertising film, and helping the flow between creative, production and media departments.

 
GET IN _TOUCH

Teresa Filipe Lopes

teresafilipelopes@gmail.com

T +44 (0)7958378737

 
 

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© 2017 by Teresa Filipe Lopes