SOCIAL_CONTENT
WHITE LIONE
_ALCHEMY
Copy strategy; video content and storytelling
WELCOME TO THE MAGICAL MOMENT OF NOW
TEASER
A moment of pause amidst loud and busy reels to give an intuitive understanding of alchemy and what the learning experience feels like.
CHALLENGE:
Create a no-budget 90sec. teaser to transport listeners into the White Lione Alchemy world, giving them a glimpse of the membership experience and the wisdom they will access in the course.
RESOURCES:
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Whatsapp voice recording (teacher)
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Free stock video
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Free stock binaural music
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And a 1st go at audio editing ;)
content CATEGORIES
The brand voice goal was to break through the social media clutter by creating moments of instant reflection, insight, mindfulness and a wave at metaphysical humour. Moments of dispelling the hypnosis of everyday routine. The approach was to integrate raw, authentic moments with inspiring footage, detaching from the over-polished, over-produced personal brands we abundantly see in the competitive landscape.
Funny moments during talks and interviews with practical advice and a taste of metaphysical humour.
TRUTH
PUNCH_
Real truths about being human, in a contrast to the 'crystal and feathers' feel that abounds in the competitive landscape.
Moments with an hypnotic taste inviting an escape to another mindset, and recharge with a pure, positive outlook on life.
INSPIRATION
The brand voice and identity are inspired in Alchemy, from the customised font placing alchemic symbols in the logo, to using sacred geometry based shapes as a background for graphic assets. The inspirational content was cured from the mentor's teachings, quotes from her book, and live insights.
GRAPHIC AND VOICE SAMPLE